Korean model and online entertainment star Irene Kim turned into a bonafide road style sensation last year, generally because of her incredibly splendid multi-hued hair. Photographic artists couldn’t get enough her, editors were clamoring to figure out what her identity was, and presently significant brands are paying heed: The Seattle local was as of late named Estée Lauder’s Worldwide Beauty Benefactor, importance she’ll give her advanced interpretation of makeup and her virtual entertainment shrewd to quite possibly of the most regarded brand on earth.

Irene Kim’s 25-Step Korean Beauty Routine

Irene Kim’s Beauty Secrets

Be that as it may, how does Kim — who’s amassed more than 600,000 Instagram devotees — keep steady over her hair and makeup game? The 27-year-old had a lot of intelligence to share about how she keeps her skin right on track during long (we’re talking 24-hours-in length) trips all over the planet, or what she goes after while cruising the K-beauty walkways.